As you might have guessed, apartments for rent listings that have at least one photo, drive more rental inquiries than listings with no photos.

We see this on the rental side as well as the for sale side. The Sellsius blog recently wrote about Point2 Technologies research on photos for the for sale market.

They found that "the study of 100,000 active listings over the first quarter of 2008 did confirm that listings without photos generated virtually no buyer interest."